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Your Skin Foundation StickYour Skin Foundation Stick is a medium-to-full buildable coverage foundation that looks and feels like your best skin. As lightweight as a foundation stick can get, the creamy formula glides on and blends effortlessly for comfortable wear. The finish is smooth and natural —...
- $11.40
$38.00- $11.40
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Blushing StickBlushing Stick is a buttery lip and cheek tint that starts light, blends seamlessly, and builds naturally. Designed to melt into skin and help support its moisture barrier for a happy and healthy flush. Whether you keep it subtle or build it up, your...
- $10.20
$34.00- $10.20
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Miracle BalmMeet Miracle Balm — a light-reflecting balm that gives your skin a fresh, healthy glow. It’s a highlighter, blush, bronzer, and so much more.Tap it on cheeks, lips, or as an all-over tint for an effortlessly natural look. Layer it over foundation to warm...
- $11.40
$38.00- $11.40
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Just Enough Tinted MoisturizerJust Enough is a lightweight tinted moisturizer that smooths and evens skin tone with a soft touch of coverage. It hides redness, looks natural, and feels like nothing on your skin.Packed with hydrating ingredients, it keeps your skin moisturized — without clogging pores.Choose from...
- $13.20
$44.00- $13.20
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What The FoundationWhat The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil...
- $13.80
$46.00- $13.80
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The Face PencilA makeup artist's dream...but simple enough for a newbie to master. The Face Pencil is a creamy yet dense concealer that provides buildable coverage to conceal redness, blemishes and even skin tone - while remaining virtually undetectable. A lighter shade can also be used...
- $8.40
$28.00- $8.40
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The Complexion SetNo matter how your skin wakes up, The Complexion Set has the tools you need for an even, natural, everyday look. It features four easy-to-use products — including the first-ever Mini What the Foundation and the Mini Eye Cream. The set also includes The...
- $29.40
$98.00- $29.40
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The Neutralizer PencilSay goodbye to dark circles. The Neutralizer Pencil brightens and color corrects darkness around the eyes for extra tired days. This creamy yet dense concealer is formulated with a clear base for no chalky undertones. Shades range in hues of peaches and pinks to...
- $8.40
$28.00- $8.40
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Shimmer Face OilShimmer Face Oil: subtle glow in a bottle. Lightweight and silky with a glass-like finish, Shimmer Face Oil instantly wakes up the complexion and adds radiance to the body. A makeup‚ skin care hybrid, Shimmer Face Oil is blended with 9 nourishing oils that...
- $10.80
$36.00- $10.80
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The BronzerA product two years in the making. The Bronzer is a silky powder that adds instant warmth to the skin. Sheer and buildable, it can be used to give skin a natural tint or for color correction. Available in eight shades and developed to...
- $11.40
$38.00- $11.40
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Tinted Face PowderThis is powder, reinvented. Tinted Face Powder is a finely milled, ultra-lightweight setting powder designed to seamlessly blend into your skin to set your foundation, color correct where needed, and minimize shine without looking like you're wearing powder. It's exactly what you've come to...
- $9.00
$30.00- $9.00
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The Best BlushBobbi's makeup secret weapon has always been a pretty pink blush. The Best Blush is a silky powder formula that adds a soft natural flush or a pop of bright color to cheeks. Easy to use and buildable, this talc-free powder blends seamlessly into...
- $9.00
$30.00- $9.00
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The Eyeshadow StickThe Eyeshadow Stick is a creamy, highly pigmented shadow that transforms without trying. The lightweight formula lets you customize your look from one simple sweep to a layered statement. It locks onto lids for long-lasting wear without creasing or transferring. Available in 8 neutral...
- $9.60
$32.00- $9.60
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Gel LinerGel Liner is a richly pigmented eyeliner that glides on effortlessly, stays in place, and provides statement definition. Not to mention, the creamy gel formula is water and transfer-resistant, making it ideal for all-day wear.
- $9.60
$32.00- $9.60
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The MascaraThe fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.A curved wand captures inner corner baby lashes and lengthens outer...
- $8.40
$28.00- $8.40
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The Best EyeshadowMinimalist but mighty. This blendable shadow offers professional-grade velvety pigment. Customize it with your tools: A fluffy brush yields a sheer application while a tighter brush will maximize density. Layer and blend to add dimension.
- $7.80
$26.00- $7.80
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The Brow PencilMore brow with less work. This smooth, controllable pencil integrates tiny, hairlike fibers to add dimension and fullness. Use it to achieve fluffy and feathery brows, to extend and define, or just to fill in bare patches.
- $7.20
$24.00- $7.20
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The Brow GelThe Brow Gel is a gel based product that fills in, shapes and defines brows to make a statement. The spoolie brush allows for easy application with just a few short strokes. The Brow Gel is available in 5 color enhancing shades and 1...
- $7.80
$26.00- $7.80
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The Best PencilThe indispensable pencil. A precise, crisp line that glides on seamlessly and can be used with shadow on top or all by itself. Highly pigmented, this formula is based on 1970s no-frills, ultra-dense formulas‚ but updated with a clean and modern ingredient stack. Blend...
- $7.20
$24.00- $7.20
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Just A SecThis innovative formula is weightless, cushiony, and adds a luminous wash of color across lids, at the inner corner of the eyes, and along the brow bone. Just a Sec can be used to create depth, add highlight, or a bit of shimmer for...
- $8.40
$28.00- $8.40
- Unit price
- per
Your Skin Foundation Stick
Your Skin Foundation Stick is a medium-to-full buildable coverage foundation that looks and feels like your best skin. As lightweight as a foundation stick can get, the creamy formula glides on and blends effortlessly for comfortable wear. The finish is smooth and natural —...
- $11.40
$38.00- $11.40
- Unit price
- per
What The Foundation
What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil...
- $13.80
$46.00- $13.80
- Unit price
- per
Tinted Face Powder
This is powder, reinvented. Tinted Face Powder is a finely milled, ultra-lightweight setting powder designed to seamlessly blend into your skin to set your foundation, color correct where needed, and minimize shine without looking like you're wearing powder. It's exactly what you've come to...
- $9.00
$30.00- $9.00
- Unit price
- per
The Spatula
The Spatula can be used with WTF, Miracle Balm, or moisturizer. The perfect, easy-to-clean tool to scoop up just the right amount of product. Engraved with the Jones Road logo.
- $2.40
$8.00- $2.40
- Unit price
- per
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