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The Brow PencilMore brow with less work. This smooth, controllable pencil integrates tiny, hairlike fibers to add dimension and fullness. Use it to achieve fluffy and feathery brows, to extend and define, or just to fill in bare patches.
- $7.20
$24.00- $7.20
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The Bucket HatCall it coastal grandma, call it a bad hair day fix - whatever The Bucket Hat is it's perfect. The 100% cotton Bucket Hat is your new favorite hat for the beach, a lunch date, and anything in between. Pairs best with casual hair...
- $9.00
$30.00- $9.00
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The Classic LipThe Classic Lip is a lightweight, richly pigmented lipstick with a satin finish. It features shea butter and vitamin E to smooth and condition your lips. Available in 12 shades from neutral to bold, it’s the kind of classic that never goes out of...
- $9.00
$30.00- $9.00
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The Cleansing StickGreat makeup starts with clean, healthy skin. The Cleansing Stick is a travel-friendly solid oil cleanser that effectively dissolves makeup and removes impurities without stripping the skin of essential oils. Made with a trifecta of vitamin-rich plant-based oils, it's a low maintenance addition to...
- $10.80
$36.00- $10.80
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The Complexion SetNo matter how your skin wakes up, The Complexion Set has the tools you need for an even, natural, everyday look. It features four easy-to-use products — including the first-ever Mini What the Foundation and the Mini Eye Cream. The set also includes The...
- $29.40
$98.00- $29.40
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The Dad HatWorn with a summer dress, gym clothes, or a casual suit - somehow The Dad Hat looks good while doing it all. This hat is made of 100% cotton. One size fits all, featuring an adjustable clasp on the back. THIS ITEM IS FINAL...
- $9.00
$30.00- $9.00
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The Daily BrushA flat, multi-use brush designed for effortless, everyday blending of lightweight complexion products. Perfect for applying Just Enough Tinted Moisturizer, Everyday Sunscreen, or any cream or liquid formula.
- $12.60
$42.00- $12.60
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The Detail BrushThe Detail Brush is firm enough for targeted application but pliable for blending. Use around the nose and mouth, under the eye, and for spot coverage.
- $8.40
$28.00- $8.40
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The Everything BrushA wider and flatter brush for bronzer, powder, highlighter, and beyond. Apply your powder or cream product with The Everything Brush for controlled, even coverage.
- $13.20
$44.00- $13.20
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The Eyebrow BrushGroom, shape, and fill in brows using The Eyebrow Brush. Start with the spoolie end and finish up with the flat side to soften and spread with control. You can also use the brush to line your eyes or the spoolie to separate your...
- $7.80
$26.00- $7.80
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The Eyeliner BrushIdeal for creating soft lines or blending harsh edges. Use The Eyeliner Brush to line along the upper, and lower, lash lines, or to diffuse.
- $7.20
$24.00- $7.20
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The Eyeshadow StickThe Eyeshadow Stick is a creamy, highly pigmented shadow that transforms without trying. The lightweight formula lets you customize your look from one simple sweep to a layered statement. It locks onto lids for long-lasting wear without creasing or transferring. Available in 8 neutral...
- $9.60
$32.00- $9.60
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The Face Blending BrushA dense, angled brush that blends product into skin for a smooth, natural-looking finish. Pairs perfectly with Your Skin Foundation Stick, or any cream and liquid products, to effortlessly blend and build coverage.
- $13.20
$44.00- $13.20
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The Face PencilA makeup artist's dream...but simple enough for a newbie to master. The Face Pencil is a creamy yet dense concealer that provides buildable coverage to conceal redness, blemishes and even skin tone - while remaining virtually undetectable. A lighter shade can also be used...
- $8.40
$28.00- $8.40
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The Face Powder BrushThe Face Powder Brush is a round, fluffy brush that covers more surface area on the face for light, even application.
- $14.40
$48.00- $14.40
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The Hero KitA makeup minimalist's dream, The Hero Kit has all you need for a look that feels like you, but better. It includes five award-winning staples that belong in every makeup bag. Each kit features two Mini Miracle Balms for blush and highlight; Pinky comes...
- $37.20
$124.00- $37.20
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The Lip PencilThe Lip Pencil is a richly pigmented pencil that defines and fills in your lips for a refined, modern look. The creamy formula gives a lightweight, breathable, and barely-there finish. Featuring 8 nude shades and 4 bold shades.
- $7.20
$24.00- $7.20
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The Lippie StickThe Lippie Stick is a dense and cushiony lip balm that locks in moisture and protects against the elements, leaving your lips feeling soft and nourished. Made with rich plant-based oils and cocoa butter in our signature blend of orange, spearmint, and lavender essential...
- $7.20
$24.00- $7.20
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The Makeup Travel Kit 2.0Achieve a glowing, suntanned look all summer long with The Makeup Travel Kit 2.0. It has all the essentials for a weekend getaway — with products for your complexion, cheeks, eyes, and lips, along with a brush for easy application on the go. Available in...
- $51.60
$172.00- $51.60
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The Market ToteThe ideal everyday carryall — The Market Tote is made with durable, water-resistant waxed canvas that’s easy to clean. It features a roomy, wide base, an interior pocket, and nylon straps — short grab-and-go handles and a detachable, adjustable crossbody. Perfect for everything from...
- $13.20
$44.00- $13.20
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Your Skin Foundation Stick
Your Skin Foundation Stick is a medium-to-full buildable coverage foundation that looks and feels like your best skin. As lightweight as a foundation stick can get, the creamy formula glides on and blends effortlessly for comfortable wear. The finish is smooth and natural —...
- $11.40
$38.00- $11.40
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What The Foundation
What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil...
- $13.80
$46.00- $13.80
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Tinted Face Powder
This is powder, reinvented. Tinted Face Powder is a finely milled, ultra-lightweight setting powder designed to seamlessly blend into your skin to set your foundation, color correct where needed, and minimize shine without looking like you're wearing powder. It's exactly what you've come to...
- $9.00
$30.00- $9.00
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The Spatula
The Spatula can be used with WTF, Miracle Balm, or moisturizer. The perfect, easy-to-clean tool to scoop up just the right amount of product. Engraved with the Jones Road logo.
- $2.40
$8.00- $2.40
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